Our design challenge is to design mobility solutions for the Conscious Commuter.

The Conscious Commuter may be defined as an individual who recognizes the potential joy in the daily journey.

(S)he entertains the potential of alternative transport to the automobile- even in car-centric cities such as Los Angeles.

(S)he is open to the concept of multi-modal transit

(S)he enjoys light exercise, but doesn’t want a sweaty commute

These are the following characteristics that the Conscious Commuter values:

Sweat-free, grease free commute
Iconic Design
Sustainable Design Approach