Post from Ezra Goldmans’ blog, http://www.onourowntwowheels.com
What people want is freedom, flexibility, and convenience. They want to enjoy themselves. They want to be accepted by their peers. And they don’t want to worry about getting killed or maimed.
Judging by the success of cars (and a litany of data) people only give trace importance to health or environment.
So why are we trying to convince people to ride bicycles because it’s good for your health and environment?
We should redefine bicycles as freedom and cars as slavery.
We should tell people that cars are actually shackles. They lock you up in expensive car payments, maintenance fees, insurance and gas. Some people work an extra job just to pay the cost of their cars. They are troublesome to park. You get parking and driving tickets. Road accidents kill globally the equivalent of about 150 people an hour, which is like one plane crashing every hour of every day.
Why don’t we tell people that bikes are an easy, fun way to get around? They offer door-to-door convenience. You can park it right in front of where you are going. Never pay for gas again. You can afford to buy a bike up front in one payment. You can easily learn to fix it yourself. Even if you take it to the shop, a full tune up for only a bit more than an oil change. You can feel the wind in your hair and the sun on your face. Bikes have never killed a person driving in a car. And kids never cry on a bike seat.
Cars imprison you. Bikes set you free.